PDF Download The SAGE Handbook of Public Relations
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The SAGE Handbook of Public Relations
PDF Download The SAGE Handbook of Public Relations
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Review
"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline." Author: Susan C. Awe Source: Reference Reviews Published On: 2011-09-01
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About the Author
Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.
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Product details
Hardcover: 792 pages
Publisher: SAGE Publications, Inc; First edition (July 29, 2010)
Language: English
ISBN-10: 1412977800
ISBN-13: 978-1412977807
Product Dimensions:
7.3 x 2.1 x 10.1 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#975,536 in Books (See Top 100 in Books)
In great condition
great product!
Great book to get a deep understanding of Public relations strategies and management.
This revised edition is as helpful and relevant as the first, and incorporates the latest research findings in the field of public relations. The Motion and Leitch chapter is particularly helpful in clarifying some confusing points for my PhD!
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